La Senza: Helllllllllo, Petra!

Petra Nemcova is the new face - and body - for La Senza Lingerie.



As Ms. Nemcova has explained, quoted in various media:

"Lingerie modelling makes you feel so sexy and good about yourself. I really enjoyed the shoot, there was a fantastic team - we had tons of fun.

"Some are sexy, some girly, some comfy and some a bit more risque - but they all make you feel great.

"My favourite garment was the black push-up bra - it had such great shaping but still has very thin straps."

Among the 'various media,' it's interesting to see how some spin it. For example:

The U.K.'s Daily Mail: 'Petra Nemcova unveils her provocative new lingerie campaign'

The Sun:
'Saucy Petra is bra-vellous'

Then, there's the much-tamer-sounding headline from China Daily:
'Petra Nemcova unveils her provocative new lingerie campaign'
Of course, when you get to the text..

Model Petra Nemcova, a former girlfriend of singer James Blunt, has stripped down to just skimpy lingerie for a raunchy new ad campaign.

The 28-year-old is the latest star to be named the face - and knock-out body - of lingerie company La Senza.

She follows the footsteps of former Hollyoaks actress Gemma Atkinson and socialite Sophie Anderton who have both appeared in raunchy shoots for the brand.

I wasn't aware that the Chinese were that big a fan of the word 'Raunchy.' Then again, these pics must be about triple-X-rated to a country that - (Dave Barry voice) I am not making this up - recently banned bra and underwear ads on TV.

But, I digress. Back to Ms. Nemcova. While you enjoy the above photos, perhaps enough to take a trip to her site, do also click on the link for her Happy Hearts Fund charity while you're there.

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